The Evolution of Audience
Be yourself and speak to those you want to be in conversation with.
At the beginning of my journey with The Startup Garage, the guys were writing solid business plans for product and service businesses — looking to move into the scale arena.
Evolving our products and communication based on conversations with our customers, TSG was able to make the shift.
We worked and reworked, and ultimately came to the strength of being ourselves. Listening to past customers, letting them compliment and incorporating that into trait of our brand’s character.
One of our communication objectives was to consolidate our personality, role and value into a short animated explainer clip. Working with Jeff Domitrz, we nailed it! Check it out.9