A few Tips for Effective Web Presence

Your influence on your community is directly related to the quality of your presence.


The environment of the web is continually changing and the weighted importance of real-time content, social integration and mobile compatibility has been, and will continue to be significantly on the rise. These changes are creating opportunities and challenges for companies and organizations of all scales and experience.


Your online presence is created by the ongoing conversation between the website (your virtual storefront), fresh and relevant content, and your community (social media).

Create your website to reflect your company’s purpose and style. This space is one of the few places over which you have complete control.

The ease of use of your site for both visitor and content manager is one of the most important factors for online success. Establish a clear purpose and devise a strategy for the foundation of the website. Navigation and layout should be simple and intuitive, promoting the visitor to explore.

Create your site in a content management system (like wordpress) that allows you to easily and comfortably update and add content. It is increasingly important that your site stay fresh and offer your audience a reason to return. This not only positions you as a knowledgeable resource, but also improves your position in search results.

The shift to mobile web browsing is expected to overcome traditional browsing in the next few years, making the effectiveness of your website heavily reliant on its ability to maintain functionality across devices. You should know your audience and what devices they use, but your site should ideally perform across all platforms.

The integration of media outlets allows you to operate more effectively and efficiently, while stimulating real-time conversation in the community. Even with a wealth of content, only posting to your own site will most likely not create the following or involvement you desire.

In the era of the web, creating your presence online can be equally, if not more important than a brick-and-mortar establishment — as many people start the purchasing process with research online. Integrating your brand’s vision with its website, relevant content, and community will establish your company as an authority in the industry and could be the deciding factor in whether or not you make the sale.


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  • Rob Myrick March 7, 2013  

    Nicole, great site! I’m glad we worked together with Startup Garage……best of luck with all your upcoming projects

    • Nicole March 7, 2013  

      Thank you! It’s been a pleasure working with you and I’ve so appreciated all you’ve done.

    • Nicole March 7, 2013  

      nice website to you too!

  • Roscoe March 21, 2013  

    Superb blog! Do you have any recommendations for aspiring writers?

    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you advise starting with a free platform like WordPress or go
    for a paid option? There are so many options out there that I’m completely confused .. Any tips? Appreciate it!

    • Nicole April 12, 2013  

      Hi Roscoe,

      I definitely recommend using wordpress. Browse the themes and select one that functions the way you’d like. Here is a pretty good infographic for setting up your site with the baseline plugins.

      If you don’t know much about web and design, I recommend looking through themes for those that are easily customizable and have multiple design options.

      If you need help with your website, feel free to contact me at nicole@nicolesdesign.com.

      Best of luck!

  • Katrin Thorp March 21, 2013  

    Thanks for sharing your thoughts on Branding. Regards

  • Frenchie April 7, 2013  

    An anwser from an expert! Thanks for contributing.